- Are your business development team achieving the desired hit rate with the proposals written for clients?
- Are your proposals written and presented in such a way that clients want to work with you?
- Do your proposals critically consider the client's current situation and desired outcome?
- Is benefit and theme communication core to your proposals?
- Is your success-hit rate >50%?
- Do your proposals consider the different needs of the different buyers within the client?
- Are your proposals presented to clients?
If you have answered NO to any of these questions, your proposals may not be delivering the potential revenue return and performance you could benefit from. What impact would an increase of just 20% in hit rate have on your revenue and bottom line?
Solution: Lead Strategy & Proposal Development
Lead Strategy & Proposal Development, (based on the book by Richard Freed ‘Writing Winning Business Proposals') will significantly improve the value and hit rate of your proposals generating more income and business opportunities. The structured methodological approach carefully considers the Logical and Psychologic aspects of writing proposals from which a thematic and a strong focus on delivering benefits to your client will impact the client's decision making. This training program has been developed by Prof. Richard Freed and is now available in Australia, only through Neoteros Consulting.
After attending the Lead Strategy & Proposal Development Course the participant will be able to:
- Align the importance of Lead Strategy & Proposal Development within the Lifecycle Model for Consulting Engagements
- Understand and align elements such as the client's overriding problem, triggering event, objectives, deliverables, and benefits
- Develop persuasive value propositions
- Analyse and strategize the buyers, including buying roles, hot buttons, individual benefits, and receptivity
- Identify and strategically place themes derived from buyers' hot buttons, the potential client's evaluation criteria, and your counters to the competition
- Conduct red team reviews to increase probability of winning
- Understand the "generic structure" of proposals and create the following sections: situation, objectives, methods, qualifications, and benefits
Lead Strategy & Proposal Development is a licenced program of Prof. Richard C. Freed.
| Course Details | |
|---|---|
| Course Participants | All Business Development and Consulting staff who write or review Proposals |
| Participant Number | Maximum 12 per course |
| Course Duration | 2 days |
| Course Investment | Contact us for more details |